OCCA Weekly Webinar - Digital Twins Aligning Colour & Appearance Communication
Venue: Webinar
Date: Wednesday 25th September 2024
Time: 14:30 – 15:30
OCCA Weekly Webinars Series 14 begins with "Digital Twins Aligning Colour & Appearance Communication" presented by Darryl Gregory of X-Rite. The webinar will take place via Zoom on Wednesday 25 September at 2:30pm.
Abstract:
Navigating the complexities of achieving aesthetic harmony and high production quality for painted finished goods can be a daunting task. Designers often grapple with uncertainty surrounding how the colour choices will translate in appearance of final product, while polymer producers strive to meet sometimes ambiguous specifications on appearance and functionality, and paint producers must navigate not only around colour but also appearance & performance on specific substrates. These challenges often result in prolonged time to market, numerous iterations, and increased waste.
X-Rite unveils a game-changing solution: leveraging digital materials twins based on real colours and surface appearances. By harnessing the power of these digital replicas, we demonstrate how you can streamline your product launches and pave the way for successful outcomes. No matter if you are working with effect pigments, transparent paints, complex geometries or material mixes, X-Rite’s colour management and appearance solutions offer an innovative approach that accelerates the product development process, reduces iteration cycles, minimizes waste, and ultimately ensures the realization of your vision with precision and efficiency.
Speaker Profile - Darryl Gregory - Team Leader UK, Consumer Products & Materials, X-Rite
Darryl joined X-Rite six years ago, having spent 20+ years in the Plastics industry, primarily with General Electric and SABIC covering Automotive, Aerospace, Rail and Building and Construction. He is now UK Team Leader for X-Rite, responsible for all industrial applications – paint, plastics, textiles etc – in the Consumer Products & Materials division of the business.
